Advancing the Heritage of Armenians in Jewellery
AJF Patrons in Watchland
As the Geneva region has been considered the cradle of horology since the 15th century, it is no surprise that Watchland, located in Genthod, is the heart of all Franck Muller brand timepieces.
On March 28, the unique watchmaking village, overlooking Lake Geneva and the Mont Blanc, received AJF's latest patrons: President and CEO of Adamant Company, Hrach Avakyan, and his spouse Hasmik Avakyan; businessman and community leader from Saint Petersburg, Karen Mkrtchyan; and businessman Armen Mkrtchyan, and his spouse Yulia Mkrtchyan.
Guided by Mr. Harout Missirian of Franck Muller, the AJF delegation led by Board of Trustees Chairman Pierre Akkelian, Regional Director Aza Babayan, and Communications Coordinator Anne Nahabedian accompanied the guests on the inspirational tour, taking in the site's exceptional panorama, and viewing all the various stages of creating a timepiece: conception, watchmaking, assembling, engraving, customer support.
After the tour, everyone gathered around a table, and keeping with Armenian tradition, enjoyed a glass of Armenia's fine cognac Kilikia, and sipped on Armenian coffee. And what does the conversation turn to when a group of Armenians convene? A little about business, of course, but mainly the theme always finds itself around our Homeland, Armenia.